Coco Chanel
Background: upbringing, education and previous careers
After her mother died and her father ran off, Chanel spent much of her early life in a convent. When she was 17, the nuns who ran the convent helped Chanel get a job as a seamstress, but she ran off to the to become a cabaret singer. Etienne Balsan helped Chanel open her own hat and dress shop in Paris. Arthur Chapel, provided the capital for Chanel to open two additional boutiques in the coastal towns of Deauville and Biarritz, it was so successful that she was able to pay back Chapel in full, just four years after he set her up in business. In 1924, she released Chanel No. 5-the first perfume ever to have a designer's name. Through the connections that these men provided she was able to open her own shop in Paris in 1910.
During World War II, Chanel was a nurse, although her post-war popularity was greatly diminished by her affair with a Nazi officer during the conflict and she moved to Switzerland to escape the controversy, but she returned to Paris in 1954.
Coco Chanel worked until her death in 1971 at the age of 88, spending her last moments in the style she had become accustomed to at her private apartment in The Ritz.
About her company
Chanel S.A. is a high fashion house that specializes in ready-to-wear clothes, luxury goods and fashion accessories.
Philosophy
Coco Chanel’s marketing philosophy can be summed up in her belief that : " a girl should always be two things: Classy and fabulous"When Chanel began to make her mark in the world of fashion, one of the first things she did was challenge the conventions of the clothing world by cutting her hair short and wearing baggy shapeless clothes, as opposed to the trend of long hair and tight corsets.
http://fashions-chanel.blogspot.com/2011/11/business-philosophy-business-strategies.html
http://www.lifetimetv.co.uk/biography/biography-coco-chanel
After her mother died and her father ran off, Chanel spent much of her early life in a convent. When she was 17, the nuns who ran the convent helped Chanel get a job as a seamstress, but she ran off to the to become a cabaret singer. Etienne Balsan helped Chanel open her own hat and dress shop in Paris. Arthur Chapel, provided the capital for Chanel to open two additional boutiques in the coastal towns of Deauville and Biarritz, it was so successful that she was able to pay back Chapel in full, just four years after he set her up in business. In 1924, she released Chanel No. 5-the first perfume ever to have a designer's name. Through the connections that these men provided she was able to open her own shop in Paris in 1910.
During World War II, Chanel was a nurse, although her post-war popularity was greatly diminished by her affair with a Nazi officer during the conflict and she moved to Switzerland to escape the controversy, but she returned to Paris in 1954.
Coco Chanel worked until her death in 1971 at the age of 88, spending her last moments in the style she had become accustomed to at her private apartment in The Ritz.
About her company
Chanel S.A. is a high fashion house that specializes in ready-to-wear clothes, luxury goods and fashion accessories.
Philosophy
Coco Chanel’s marketing philosophy can be summed up in her belief that : " a girl should always be two things: Classy and fabulous"When Chanel began to make her mark in the world of fashion, one of the first things she did was challenge the conventions of the clothing world by cutting her hair short and wearing baggy shapeless clothes, as opposed to the trend of long hair and tight corsets.
http://fashions-chanel.blogspot.com/2011/11/business-philosophy-business-strategies.html
http://www.lifetimetv.co.uk/biography/biography-coco-chanel